Fresh Tracks Canada Case Study | Travel Company Marketing | The Social Circle

Fresh Tracks Canada

August 2020—Current

We started working with Fresh Tracks Canada in the midst of a global pandemic. As a travel company, this was no simple task – but our team was up for the challenge.


Social Media Management, Graphic Design, Content Creation

A truly Canadian experience.

Based in Vancouver, Fresh Tracks Canada is a team of Canadian Insiders that love helping visitors have the best possible experience in our vast country. Their team members been all over the continent (because they love to travel too) and have used their Insider knowledge to create personalized vacations for travellers from around the world for nearly 30 years.

In a year where the world stood still our team crafted a social media strategy alongside Fresh Tracks Canada’s editorial department to create a consistent flow of high quality, jaw dropping Canadian scenery and wildlife content across all brand channels. This included defining the travel company’s tone of voice and customer service strategy online, elaborating on customer & follower personas, and content strategy, including graphic design & video content creation.

Our goal is to drive intrigue and anticipation for the chance to explore the wonder that is Canada – and it’s working.

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How it's going:

231% increase in Instagram followers
283% increase in Facebook followers
153% increase in organic reach

We look forward to learning more about your project!