Kommunity Fitness

Kommunity Fitness

www.kommunityfitness.com

May 2023—Present

Kommunity Fitness is premium, full-body workout in a social, immersive and entertaining environment. We worked in collaboration with Mothership Marketing to create a brand and accompanying visual language that aligned with their core values across all collateral. With the launch of their flagship location in Yaletown, Vancouver, we can confidently say there is no boring here.

Services:

Branding, Graphic Design, Photo + Video Production, Exterior + Interior Signage, Merchandise Design, Website, SEO, Email, Advertising, Social

Never the same workout twice.

With Kommunity Fitness our goal was to build out a brand system that has people of all fitness levels taking notice. This brand needed to be Vancouver rooted with global potential. We partnered with our friends at Mothership Marketing to align the creative with marketing strategy, and it was quite the dream team if we do say so ourselves.

At the top of project The Social Circle’s focus was on creative direction, production and graphic design. We developed the brand playbook and business decks, produced two photo and video shoots, edited 300+ individual animated screens for the in-gym experience, and designed assets for all social, email, ads, signage and merchandise design. Towards the opening date we took over the launch social media channels with day-to-day management, handled influencer outreach, started digital advertising with our partners LoKnow and developed social video content creation.

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Transition Screens

300+, 12.5 second videos to transition guests from one workout station to another seamlessly with branded motivational screens and culturally iconic moments.

Website Design

We designed a user-friendly and modern website that seamlessly integrates with Mariana Tek, the booking software for classes.

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Social Design

Print Design

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Gear

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Interior and Exterior Design

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Paid Ads

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Email Marketing

We look forward to hearing about your next project!

Big Star Lights

Big Star Lights

www.bigstarlights.ca

January 2021—Present

When we first started working with Big Star Lights, they had worked with agencies and freelancers in the past, but weren’t sure of the true ROI. Now we’re showing them what growth looks like with our strategic & creative services. As one of our longest standing clients, Big Star Lights has since found the light and is thriving from a marketing ecosystem built to last.

Services:

Creative Strategy, SEO, Digital Advertising, Branding, Website Development, Social Media Management, Influencer Partnerships

Since we began working together in 2021 we’ve seen a 24x return on ad spend (ROAS), as well as:

179% +179% increase in ad conversion rate
88% +88% increase in followers across social media channels
100% +100% increase in rankings across search engines
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Social Media

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Working with The Social Circle has been monumental for our company. Each member of the team is an expert in their respective field, and we are blown away at how much we have been able to accomplish in a few short months under their guidance. Not only has The Social Circle helped us to fill in gaps across our social media channels, digital advertising, and website, but they have helped us to solidify and elevate our brand as well. From digital marketing strategy to SEO to content creation to website design, we could not recommend them highly enough.

Claire Butterfield
President

Print Media

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Black Friday Campaign

Website Redesign

Email Design

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Nezza Naturals

Nezza Naturals

www.nezzanaturals.com

June 2022—February 2024

Nezza Naturals is a small-batch, plant-based and all-natural wellness company based in Victoria, BC. Since 2022 we’ve worked with this family run company to refine their brand and elevate their digital and physical communication tools, bringing the brand look and feel up to par with the cult-followed products themselves.

Services:

Branding, Graphic Design, Signage, Packaging Design, Website, SEO, Email, Advertising, Social

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Since we began working together in 2022 we’ve seen:

25% +25% increase on organic social following
170% +170% increase in website visitors
50% +50% increase in newsletter subscribers

Partnering with The Social Circle has been a transformative experience for our business. Their strategic insights and innovative campaigns have helped elevate our brand. The team’s dedication, expertise, and personalized approach have truly set them apart. They were flexible and accomodating to our changing needs. I recommend The Social Circle to anyone seeking exceptional marketing, creative and website solutions.

Sasha Prior
Co-Founder

Take it to the feed—
a social overhaul.

To build out Nezza Natural’s social presence we got strategic first, setting and aligning social media KPIs with their overall business goals.

From there, we created a social communication style guide, including content pillars that defined the social design needs.

Lastly, our team collaborated across departments to bring the strategy to life through beautiful and useful creative design.

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Email

We supercharged Nezza Naturals’ emails with Klaviyo, an email marketing automation platform. Tailored campaigns, personalized messaging, and strategic promotions are the name of the game. The results? More clicks, more buys, engaging creative and more happy customers sticking around.

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Website Redesign

Breathing new life into Nezza Naturals’ digital landscape, our team artfully integrated refreshed brand elements, establishing a consistent identity across the e-commerce platform. The website design not only captivates but also elevates the user experience, enhancing the customer journey with an emphasis on seamless navigation.

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Campaigns

Advertising, social, email, website, physical signage for events/locations…you name it. Through seamless brand integration across channels, our concise and results-driven approach ensures impactful and engaging creative campaigns across ALL platforms.

Managing Nezza Naturals’ campaigns involves a strategic blend of precision and creativity. We aligned our vision with the brand’s marketing objectives, designing impactful visuals and writing messaging that’s tailored to the target audience.

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ARC

We worked with longterm client Music BC to brand, design and communicate the launch of ARC – an intensive artist accelerator program that highlights and nurtures up-and-coming musicians in BC.

Music BC

Music BC

musicbc.org

March 2019—Present

From 2019 onwards, our collaboration with Music BC has been focused on enhancing their online communications with members. This involves managing various aspects of digital marketing, including social media, email marketing, website updates, graphic design, and digital advertising.

Services:

Social Media, Email Marketing, Branding, Web Design, Graphic Design

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Since we began working together in 2019 we’ve seen:

40% +40% increase on organic social following
170% +170% increase in website visitors
50% +50% increase in newsletter subscribers

Our organization’s needs for communications, marketing, and alike are complex, constantly evolving and require quick decision-making and detailed planning. The Social Circle meets and exceeds all of these expectations, and has been instrumental in growing our social platforms, our mailing list, and the overall brand footprint around BC and beyond.

Lindsay MacPherson
Music BC
Executive Director

A celebration of BC’s talent & creativity

Music BC Industry Association is a not-for-profit association serving the for-profit and non-profit music industry, including artists from all genres, industry professionals, service providers, studios, promoters, venues, festivals, producers, agents, managers, and educational institutions.

The organization is the voice of the BC Music industry locally, domestically, and internationally through active advocacy for funding, policy, red tape reduction, tax credits, and creator’s rights. They also advocate for international trade missions to promote business and creative opportunities.

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Notion CPA

As Jason Ding CPA’s accounting business outgrew its namesake, they came to us to rename and rebrand, creating a visual solution that reflects their expansion into a multi-disciplinary, accounting and financial operations powerhouse.

BEACN

We’ve been making noise with BEACN in the audio space through strategy and content. We jumped on board shortly after their initial launch, and have been working closely with their awesome team to keep things growing across channels online.

West Coast Beauty

West Coast Beauty

www.west-coast-beauty.com

Oct 2022—Jan 2023

Our collaboration with West Coast Beauty focused on refreshing their established brand with a modern twist that truly reflects their top-notch products and industry expertise.

Services:

Brand Refresh, Graphic Design, Social & Email Strategy

A classic coming-of-age makeover.

West Coast Beauty is a globally recognized company, serving the beauty industry for over 25 years. They cater to a wide range of businesses, including retail salons, spas, and other professional beauty establishments, offering the most exclusive, high-quality products and ethical brands from around the world.

The West Coast Beauty team came to us looking for support with social media, but what we found once we dug in with our audits was a lack of brand strategy, and in turn, a lack of buy in from their team to amplify their message. So instead we focused on the brand first, prioritizing the foundation before building the house. 

In our time working together, we gave West Coast Beauty’s old look a modern twist that truly reflects their industry’s upscale and polished style. We implemented a new brand design system that included fresh typography, a reimagining of their logo, a refined colour palette, as well as social and email assets, providing the West Coast Beauty team with the tools they need to connect with their customers with confidence.

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Kinnect Active Rehab

We worked with kinesiology clinic Kinnect Active Rehab to revamp their branding and develop a new website that integrates their online booking system, so clients can focus on getting their movement back.

Fresh Tracks Canada

Fresh Tracks Canada

freshtrackscanada.com

August 2020—March 2024

We started working with Fresh Tracks Canada in the midst of a global pandemic. As a travel company, this was no simple task – but our team was up for the challenge.

Services:

Social Media Management, Graphic Design, Content Creation

Since we began working together in 2022 we’ve seen:

231% increase in Instagram followers
283% increase in Facebook followers
153% increase in organic reach

A truly Canadian experience.

Based in Vancouver, Fresh Tracks Canada is a team of Canadian Insiders that love helping visitors have the best possible experience in our vast country. Their team members been all over the continent (because they love to travel too) and have used their Insider knowledge to create personalized vacations for travellers from around the world for nearly 30 years.

In a year where the world stood still, our team crafted a social media strategy alongside Fresh Tracks Canada’s editorial department to create a consistent flow of high quality, jaw dropping Canadian scenery and wildlife content across all brand channels. This included defining the travel company’s tone of voice and customer service strategy online, elaborating on customer & follower personas, and content strategy, including graphic design & video content creation.

Our goal is to drive intrigue and anticipation for the chance to explore the wonder that is Canada – and it’s working. was no simple task – but our team was up for the challenge.

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